The company's core production focus was on functional, yet decorative, items: jugs, vases, and bowls. These forms allowed the potters and designers the most scope for decoration. At a later date, the product line was expanded to include charming animal fancies and figures, diversifying their market appeal. A defining feature of the studio's creative ethos was the freedom granted to its staff; the paintresses were allowed a free reign to design pieces themselves, fostering a unique variety and spontaneous creativity across the hand-decorated ranges.
E. Radford Art Deco Pottery
The hand-thrown Art Deco output from E. Radford Pottery maintains a remarkably wide and dedicated collectors' base today, with the company's early, innovative pieces being particularly highly sought after. Established during a period of significant artistic transition, Radford's wares are instantly recognisable by their distinctive matt glaze finish, a technical achievement that perfectly complemented their popular designs. This signature finish lent itself exceptionally well to subjects drawn from nature, primarily focusing on stylised trees, rolling landscapes, and vibrant floral imagery. The aesthetic captured the clean lines and geometric spirit of the Art Deco movement while retaining a strong connection to traditional studio pottery techniques.
Design and Production
Among their prolific output, the Trees pattern stands out as a core design, produced in great proliferation. This specific pattern is notably accredited to a single talented painter, James Harrison, highlighting the significant individual contributions within the pottery.

Edward Radford's Journey
The company's founder, Edward Radford, was born in 1882. His involvement in the ceramics industry was a family legacy; he was the son of Edward Thomas Radford, who worked at the esteemed Pilkingtons pottery from 1903 to 1936 in Manchester. Following in his father's footsteps, Edward joined Pilkingtons in 1905, gaining valuable experience in high-quality decorative ceramics.
After the upheaval of the First World War, Radford returned to the pottery trade, initially as an agent. He soon established his own venture, founding the Radford Handcraft Pottery in 1930 at the Alexandra Pottery in Burslem, Stoke-on-Trent. This enterprise operated under the umbrella of H. J. Wood Limited, allowing it to benefit from established manufacturing infrastructure and distribution networks.

Transition and Legacy
The Handcraft Pottery thrived until 1948. While the early reputation was built on its distinctive hand-thrown pieces, the latter part of its operational history saw a shift toward greater volume, and the production of moulded wares (as opposed to strictly hand-thrown) continued, often bearing the same recognisable decorative motifs.
Edward Radford retired in 1948, bringing the core trading period of the Handcraft Pottery to a close. Post-retirement, he dedicated his time to church matters alongside his wife, briefly continuing his connection to the craft by teaching pottery. He passed away in 1969. Radford's life reflected a common trait among prominent members of the pottery fraternity at the time, who often undertook significant community work; Radford himself had served as a local councillor and a scout leader, embodying the deep connection between the industry and the civic life of the Staffordshire Potteries.
Help us with content
We are eager to improve and add to the Radford content on this website. If you would like to contribute then please email details to us. If you have any Radford pottery items you'd like displayed on the website then please email details - we'll then reply so you can send in photos. Thank you.
